02831oam 2200697I 450 99620220700331620230422044349.081-261-0255-11-134-61995-21-280-31756-60-203-46005-71-134-61996-010.4324/9780203460054 (CKB)1000000000254026(EBL)170156(OCoLC)559983189(SSID)ssj0000079767(PQKBManifestationID)11110636(PQKBTitleCode)TC0000079767(PQKBWorkID)10076348(PQKB)10616172(SSID)ssj0000310473(PQKBManifestationID)11237505(PQKBTitleCode)TC0000310473(PQKBWorkID)10287764(PQKB)11107001(MiAaPQ)EBC170156(Au-PeEL)EBL170156(CaPaEBR)ebr10054099(CaONFJC)MIL31756(OCoLC)51306722(EXLCZ)99100000000025402620180706d2000 uy 0engur|n|---|||||txtccrStrategic marketing an introduction /Tony ProctorLondon ;New York :Routledge,2000.1 online resource (337 p.)Description based upon print version of record.0-415-20811-4 0-415-20810-6 Includes bibliographical references (p. [303]-312) and index.Book Cover; Title; Contents; List of figures; List of exhibits; Preface; Marketing strategy: introduction and overview; Portfolio analysis; Analysis of the business enterprise; Industry analysis; Market analysis; Analysing competition; Analysing the business environment; Analysing the customer in the market place; Sustainable competitive advantage and generic strategies; Segmentation, targeting and positioning; Marketing mix strategy; Growth strategies: product-market expansion; Facilitating the implementation of strategies; Marketing planning and implementing marketing strategy; BibliographyFurther readingIndexA fresh and thorough examination of competitive marketing strategy. This new introductory text highlights the importance of adopting new marketing practices to reap most benefit from the business opportunities of the twenty-first century.MarketingDecision makingMarketingManagementMarketingDecision making.MarketingManagement.658.8/02Proctor Tony.145002MiAaPQMiAaPQMiAaPQBOOK996202207003316Strategic marketing2133392UNISA