06688nam 22007695 450 99620002290331620200706020601.03-319-19069-510.1007/978-3-319-19069-3(CKB)3710000000416858(SSID)ssj0001501308(PQKBManifestationID)11896716(PQKBTitleCode)TC0001501308(PQKBWorkID)11522545(PQKB)11767435(DE-He213)978-3-319-19069-3(MiAaPQ)EBC6285387(MiAaPQ)EBC5586667(Au-PeEL)EBL5586667(OCoLC)910663913(PPN)186029721(EXLCZ)99371000000041685820150526d2015 u| 0engurnn#008mamaatxtccrAdvanced Information Systems Engineering[electronic resource] 27th International Conference, CAiSE 2015, Stockholm, Sweden, June 8-12, 2015, Proceedings /edited by Jelena Zdravkovic, Marite Kirikova, Paul Johannesson1st ed. 2015.Cham :Springer International Publishing :Imprint: Springer,2015.1 online resource (XXII, 530 p. 167 illus.)Information Systems and Applications, incl. Internet/Web, and HCI ;9097Includes index.3-319-19068-7 Social and Collaborative Computing -- Game Aspect: An Approach to Separation of Concerns in Crowdsourced Data Management -- Editing Anxiety in Corporate Wikis: From Private Drafting to Public Edits -- Run-Time and Task-Based Performance of Event Detection Techniques for Twitter -- Business Process Modeling and Languages -- RALph: A Graphical Notation for Resource Assignments in Business Processes -- Revising the Vocabulary of Business Process Element Labels -- Declarative Process Modeling in BPMN -- High Volume and Complex Information Management -- The Requirements and Needs of Global Data Usage in Product Lifecycle Management -- Probabilistic Keys for Data Quality Management -- A Clustering Approach for Protecting GIS Vector Data -- Requirements Elicitation and Management -- Need-to-Share and Non-diffusion Requirements Verification in Exchange Policies -- Virtual Business Role-Play: Leveraging Familiar Environments to Prime Stakeholder Memory During Process Elicitation -- Handling Regulatory Goal Model Families as Software Product Lines -- Enterprise Data Management -- Managing Data Warehouse Traceability: A Life-Cycle Driven Approach -- Specification and Incremental Maintenance of Linked Data Mashup Views -- A Model-Driven Approach to Enterprise Data Migration -- Model Conceptualisation and Evolution -- Interactive Recovery of Requirements Traceability Links Using User Feedback and Configuration Management Logs -- Detecting Complex Changes During Metamodel Evolution -- ‘‘We Need to Discuss the Relationship’’: Revisiting Relationships as Modeling Constructs -- Process Mining, Monitoring and Predicting -- PM2: A Process Mining Project Methodology -- Completing Workflow Traces Using Action Languages -- A Novel Top-Down Approach for Clustering Traces -- Intra and Inter-Organizational Process Engineering Extracting Decision Logic from Process Models -- Equivalence Transformations for the Design of Interorganizational Data-Flow -- Automatic Generation of Optimized Process Models from Declarative Specifications -- Process Compliance and Alignment -- Towards the Automated Annotation of Process Models -- Discovery and Validation of Queueing Networks in Scheduled Processes -- Verification and Validation of UML Artifact-Centric Business Process Models -- Enterprise IT Integration and Management -- Empirical Challenges in the Implementation of IT Portfolio Management: A Survey in Three Companies -- Integration Adapter Modeling -- Service Science and Computing -- Modelling Service Level Agreements for Business Process Outsourcing Services -- Deriving Artefact-Centric Interfaces for Overloaded Web Services.This book constitutes the proceedings of the 27th International Conference on Advanced Information Systems Engineering, CAiSE 2015, held in Stockholm, Sweden, in June 2015. The 31 papers presented in this volume were carefully reviewed and selected from 236 submissions. They were organized in topical sections named: social and collaborative computing; business process modeling and languages; high volume and complex information management; requirements elicitation and management; enterprise data management; model conceptualisation and evolution; process mining, monitoring and predicting; intra- and inter-organizational process engineering; process compliance and alignment; enterprise IT integration and management; and service science and computing. The book also contains the abstracts of 3 keynote speeches and 5 tutorials, presented at the conference.Information Systems and Applications, incl. Internet/Web, and HCI ;9097Application softwareSoftware engineeringDatabase managementManagement information systemsInformation Systems Applications (incl. Internet)https://scigraph.springernature.com/ontologies/product-market-codes/I18040Software Engineeringhttps://scigraph.springernature.com/ontologies/product-market-codes/I14029Database Managementhttps://scigraph.springernature.com/ontologies/product-market-codes/I18024Business Information Systemshttps://scigraph.springernature.com/ontologies/product-market-codes/522030Computer Appl. in Administrative Data Processinghttps://scigraph.springernature.com/ontologies/product-market-codes/I2301XApplication software.Software engineering.Database management.Management information systems.Information Systems Applications (incl. Internet).Software Engineering.Database Management.Business Information Systems.Computer Appl. in Administrative Data Processing.005.1Zdravkovic Jelenaedthttp://id.loc.gov/vocabulary/relators/edtKirikova Mariteedthttp://id.loc.gov/vocabulary/relators/edtJohannesson Pauledthttp://id.loc.gov/vocabulary/relators/edtMiAaPQMiAaPQMiAaPQBOOK996200022903316Advanced Information Systems Engineering772375UNISA04886oam 2200841I 450 991079241200332120230807204121.01-317-46918-61-315-70388-21-317-46919-41-282-55483-297866125548340-7656-2648-910.4324/9781315703886 (CKB)2670000000018406(EBL)501510(OCoLC)608691469(SSID)ssj0000419158(PQKBManifestationID)12156703(PQKBTitleCode)TC0000419158(PQKBWorkID)10381620(PQKB)10360334(MiAaPQ)EBC1900131(MiAaPQ)EBC501510(Au-PeEL)EBL1900131(CaPaEBR)ebr10373252(CaONFJC)MIL255483(OCoLC)898771500(OCoLC)958109930(Au-PeEL)EBL501510(OCoLC)297222604(FINmELB)ELB141257(EXLCZ)99267000000001840620180706e20152009 uy 0engur|n|---|||||txtccrHandbook of brand relationships /Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editorsLondon ;New York :Routledge,2015.1 online resource (449 p.)Advertising and Consumer Psychology"Society for consumer psychology."First published 2009 by M.E. Sharpe.0-7656-2357-9 Includes bibliographical references and indexes.Half-title; Title; Copyright; Contents; Introduction; PART I. Fundamental Issues in Brand Relationships; 1. Lessons Learned About Consumers' Relationships With Their Brands; 2. Using Relationship Norms to Understand Consumer-Brand Interactions; 3. Brand Loyalty is Not Habitual; PART II. Goals, Needs, and Motives That Foster Brand Relationships; 4. Self-Expansion Motivation and Inclusion of Brands in Self: Toward a Theory of Brand Relationships; 5. Why on Earth Do Consumers Have Relationships with Marketers: Toward Understanding the Functions of Brand Relationships6. Self-Brand Connections: The Role of Reference Groups and Celebrity Endorsers in Creation of Brand Meaning; 7. When Brands are Build from Within: A Social Identity Pathway to Liking and Evaluation; 8. Group-Based Brand Relationships and Persuasion: Multiple Roles for Identification and Identification Discrepancies; PART III. Brand Meaning and Meaning Makers; 9. Collective Brand Relationships; 10. Building Brand Relationships Through Corporate Social Responsibility; 11. Ethnicity, Race, and Brand Connections; 12. Cultural Value Dimensions and Brands: Can a Global Brand Image Exist?13. Understanding Cultural Differences in Brand Extension Evaluation: The Influence of Analytic versus Holistic Thinking14. Luxury Branding; PART IV. Psychological and Behavioral Effects of Strong Brand Relationships; 15. Attitudes as a Basis for Brand Relationships: The Roles of Elaboration, Metacognition, and Bias Correction; 16. Putting Conext Effects in Context: The Construction and Retrieval as Moderated by Attitude Strength (CARMAS) Model of Evaluative Judgment; 17. The Connection-Prominence Attachment Model (CPAM): A Conceptual and Methodological Exploration of Brand Attachment18. Love, Desire, and Identity: A Conditional Integration Theory of the Love of Things19. Customer Coping in Response to Relationship Transgressions: An Attachment Theoretic Approach; PART V. Conclusions and Research Directions; 20. Research Directions on Strong Brand Relationships; About the Editors and Contributors; Name Index; Subject IndexBrand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. Featuring chapters by well-known marketing and psychology scholars, this is the first serious academic book to offer a psychological perspective on the meaning of and basis for brand relationships, as well as their effects.Advertising and Consumer PsychologyRelationship marketingBrand choiceBranding (Marketing)Customer relationsRelationship marketing.Brand choice.Branding (Marketing)Customer relations.658.8/27MacInnis Deborah J628365Park C. Whan1485695Priester Joseph W1562564Society for Consumer Psychology.MiAaPQMiAaPQMiAaPQBOOK9910792412003321Handbook of brand relationships3830340UNINA