01328nas 2200445-a 450 99619919220331620230518213020.01479-1803(OCoLC)49912003(CKB)110978984081973(CONSER)--2019207004(EXLCZ)9911097898408197320020603a199u9999 s-- -engurmnu||||||||txtrdacontentcrdamediacrrdacarrierJournal of brand managementLondon Henry Stewart PublicationsLondon :Macmillan Publishers Ltd., part of Springer NatureRefereed/Peer-reviewed1350-231X Business namesPeriodicalsBrand name productsPeriodicalsBrand name productsfast(OCoLC)fst00837883Business namesfast(OCoLC)fst00842797MerkengttPeriodicals.fastManagement Styles & CommunicationBusiness namesBrand name productsBrand name products.Business names.Merken.658.827JOURNAL996199192203316Journal of brand management2310785UNISA