03209 am 22006613u 450 99619855740331620210223135518.0(CKB)3450000000002795(MH)011411206-1(SSID)ssj0000985950(PQKBManifestationID)11519192(PQKBTitleCode)TC0000985950(PQKBWorkID)10932821(PQKB)10318362(OCoLC)808383270(WaSeSS)Ind00074788(EXLCZ)99345000000000279520080304h20062006 uy 0gerurmn#nnn|||||txtrdacontentcrdamediacrrdacarrierIndividualisierung und mobile Dienste am Beispiel der Medienbranche Ansätze zum Schaffen von Kundenmehrwert /vorgelgt von Christian KasparGöttingen :Universitätsverlag Göttingen,2006.©20061 online resource (xx, 324 pages) illustrations; digital, PDF file(s)Open Access e-BooksKnowledge UnlatchedGöttinger Schriften zur Internetforschung,1863-0944 ;Band 3"Dissertation zur Erlangung des wissenschaftlichen Doktorgrades der Wirtschaftswissenschaftlichen Fakultät der Georg-August-Universität Göttingen, 2005""Internetokonomie"--Cover.Includes bibliographical references (pages [295]-324).Christian Kaspar deals with the causes of the current economic crisis in the media industry and discusses opportunities for media companies to avert this crisis. Two options particularly are considered in more detail: the approaching of media products to individual desires of recipients on the basis of individualized systems on the one hand and the quick and location-independent distribution of contents through the mobile internet on the other. Kaspar makes point of two aims: First, it is examined whether and how far the strategies of individualization and distribution in the mobile internet are - compared with traditional media - able to provide additional benefit for customers. Second, conceptual issues in the context of realization of individual and mobile media products are raised and solutions are presented.Göttinger Schriften zur Internetforschung ;Band 3.Mass mediaEconomic aspectsMass mediaManagementMass media and technologyWireless internetWeb servicesInternetTechnological innovationsElectronic books.Mass mediaEconomic aspects.Mass mediaManagement.Mass media and technology.Wireless internet.Web services.InternetTechnological innovations.338.4730223Kaspar Christian Markus800873NyNyMARNyNyMARAuAdUSAUkMaJRUBOOK996198557403316Individualisierung und mobile Dienste am Beispiel der Medienbranche2144736UNISA