02393nam 2200553Ia 450 99619770940331620230421041418.01-134-72859-X1-280-31837-697866103183770-203-44403-5(CKB)111056485531442(EBL)170120(OCoLC)560418468(MiAaPQ)EBC170120(Au-PeEL)EBL170120(CaPaEBR)ebr10057286(CaONFJC)MIL31837(EXLCZ)9911105648553144219970416d1997 uy 0engur|n|---|||||Understanding green consumer behavior[electronic resource] a qualitative cognitive approach /Sigmund A. WagnerLondon ;New York Routledge19971 online resource (305 p.)Consumer research and policyDescription based upon print version of record.0-415-15732-3 Includes bibliographical references (p. 264-280) and index.Book Cover; Title; Contents; List of figures; List of tables; Preface; Acknowledgements; Introduction; A COGNITIVE STUDY INTO ENVIRONMENTALLY ORIENTED CONSUMPTION; COGNITIVE CONSUMER RESEARCH; EMPIRICAL RESEARCH INTO GREEN CONSUMER BEHAVIOUR; CLASSIFICATION OF CONSUMERS; INTERPRETATION OF KNOWLEDGE STRUCTURES; EXPERIENCE AND LEARNING: THE PROBLEM SOLVING BEHAVIOUR OF THE GREEN CONSUMER; THE BEGINNING OF KNOWLEDGE; Appendices; Glossary; Notes; Bibliography; IndexThere is evidence that most western markets have been affected by green consumer behaviour. This book deals with the questions surrounding this phenomenon, the theories and the practice. Previously only available in hardback.Consumer research and policy.Consumer behaviorGreen productsMotivation research (Marketing)Motivation (Psychology)Consumer behavior.Green products.Motivation research (Marketing)Motivation (Psychology)658.8/342Wagner Sigmund A.1966-876243MiAaPQMiAaPQMiAaPQBOOK996197709403316Understanding green consumer behavior1956874UNISA