02135oam 2200541I 450 99619769790331620230422042343.01-134-60358-41-280-31773-60-203-46250-510.4324/9780203462508 (OCoLC)50875164(SSID)ssj0000079722(PQKBManifestationID)11126653(PQKBTitleCode)TC0000079722(PQKBWorkID)10075520(PQKB)11679149(MiAaPQ)EBC170170(EXLCZ)9911105648554111420180331d2000 uy 0engurnn|---|nn|ntxtccrRethinking public relations the spin and the substance /Kevin MoloneyLondon ;New York :Routledge,2000.1 online resource (ix, 196 pages)Routledge advances in management and business studies Rethinking public relationsBibliographic Level Mode of Issuance: Monograph0-415-21759-8 Includes bibliographical references.1. 'It's a PR job' : the argument in overview -- 2. The PR industry from top to bottom -- 3. Profession of the decade : part one : why so pervasive? -- 4. Profession of the decade : part two : why so insistent? PR links to external and internal media and persuasion -- 5. The balance sheet -- 6. PR as manipulation and propaganda -- 7. Communicative equality and markets -- 8. PR, electoral politics and lobbying -- 9. PR, journalism and the media -- 10. Inside PR -- 11. A beneficial PR.Routledge advances in management and business studies ;13.Public relationsMass media and businessPublic relations.Mass media and business.659.205.31bclMoloney Kevin1943,1015521MiAaPQMiAaPQMiAaPQBOOK996197697903316Rethinking public relations2371749UNISA