01117nam--2200373---450-99000586458020331620130628102146.087-630-0172-1000586458USA01000586458(ALEPH)000586458USA0100058645820130628d2006----km-y0itay50------baengDK||||||||001yyNational image & competitive advantagethe theory and practice of place brandingEugene D. Jaffe & Israel D. NebenzahlCopenhagenCopenhagen Business School Press2006237 p.24 cm20012001001-------2001Vantaggio competitivo nazionale658.8 (20)JAFFE,Eugene D.617385NEBENZAHL,Israel D.617386ITsalbcISBD990005864580203316P08/25739103 DISTRABKDISTRAGILIBERTI1020130628USA011021National image & competitive advantage1086725UNISA