01260cam--2200421---450 99000586250020331620220518102650.0979-88-07-90009-9000586250USA01000586250(ALEPH)000586250USA0100058625020130625d2013----km-y0itay50------baitagrcITy|||z|||001yyAntigoneSofoclea cura di Giovanni GrecoMilanoFeltrinelli2013146 p.20 cmUniversale economica0009Traduzione italiana a fronte di G. Greco2001Universale economica0009Antigonē84415Antigonē(in italiano)84415882.01SOPHOCLES439098GRECO,Giovanni<1970- >ITsalbcISBD990005862500203316V.1.A. 332241052 L.M.V.1.A.00341639BKUMAANNAMARIA9020130625USA011043ANNAMARIA9020130625USA011126ANNAMARIA9020130625USA011310ANNAMARIA9020141028USA011130Antigone84415UNISA01440nam 2200397 450 991016299660332120220421104031.03-0357-0290-X(CKB)3710000001045409(MiAaPQ)EBC4865592(EXLCZ)99371000000104540920170621h20172017 uy 0engurcnu||||||||rdacontentrdamediardacarrier2016 International Conference on Advanced Material Research and Application selected, peer reviewed papers from the International Conference on Advanced Material Research and Application, August 13-14, 2016, Guilin, China /edited by Qingsong MeiSwitzerland :Trans Tech Publications Ltd,2017.©20171 online resource (386 pages)Advanced Materials Research,1662-8985 ;Volume 11423-03835-799-5 Includes bibliographical references at the end of each chapters and indexes.Advanced materials research ;Volume 1142.MaterialsResearchMaterialsResearch.620.11Mei QingsongMiAaPQMiAaPQMiAaPQBOOK99101629966033212016 International Conference on Advanced Material Research and Application3400789UNINA04065nam 22006255 450 991036725530332120251116220414.03-658-28421-810.1007/978-3-658-28421-3(CKB)4100000009678262(MiAaPQ)EBC5968661(DE-He213)978-3-658-28421-3(PPN)252745442(EXLCZ)99410000000967826220191023d2020 u| 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierCongruency, Expectations and Consumer Behavior in Digital Environments /by Frederic Nimmermann1st ed. 2020.Wiesbaden :Springer Fachmedien Wiesbaden :Imprint: Springer Gabler,2020.1 online resource (226 pages) illustrationsHandel und Internationales Marketing Retailing and International Marketing,2626-33273-658-28420-X Includes bibliographical references.Deeper Understanding of the Role of Mental Construal for Advertising Processing and Pictoral Product Presentations in Digital Environments -- Impact of Human-like Attributes on the Acceptance of Digital Voice Assistants -- More Profound Understanding of Complaint Management in the Eye of the Beholder in Online Environments -- Impact of Expectations on the Choice of eSports Event Consumption Form and Videogame Success.A progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business activities. These transformations not only impact business but also affect consumers’ attitudes, beliefs, and practices. Thus, Frederic Nimmermann sheds light on consumer behavior in central subareas in digital environments such as advertising. Six essays address specific phenomena in these central subareas for a more profound understanding of consumers and their related behavior. Both academia and practitioners profit from the results and implications of this study. Contents Deeper Understanding of the Role of Mental Construal for Advertising Processing and Pictoral Product Presentations in Digital Environments Impact of Human-like Attributes on the Acceptance of Digital Voice Assistants More Profound Understanding of Complaint Management in the Eye of the Beholder in Online Environments Impact of Expectations on the Choice of eSports Event Consumption Form and Videogame Success Target Groups Scientists and students in the field of marketing and distribution Practitioners in industry in these fields of expertise About the Author Frederic Nimmermann works as a research assistant at the Chair of Marketing and Retailing at the University of Siegen. His research focuses on consumer behavior in digital environments.Handel und Internationales Marketing Retailing and International Marketing,2626-3327MarketingElectronic commerceElectronic commerceElectronic commerceSales managementMarketinghttps://scigraph.springernature.com/ontologies/product-market-codes/513000e-Business/e-Commercehttps://scigraph.springernature.com/ontologies/product-market-codes/522060Sales/Distributionhttps://scigraph.springernature.com/ontologies/product-market-codes/524000Marketing.Electronic commerce.Electronic commerce.Electronic commerce.Sales management.Marketing.e-Business/e-Commerce.Sales/Distribution.658.8342Nimmermann Fredericauthttp://id.loc.gov/vocabulary/relators/aut1060994MiAaPQMiAaPQMiAaPQBOOK9910367255303321Congruency, Expectations and Consumer Behavior in Digital Environments2516845UNINA