01152nam--2200385---450-99000582356020331620130402115627.0978-0-07-131555-5000582356USA01000582356(ALEPH)000582356USA0100058235620130402d2013----km-y0itay50------baengUSa|||||||001yyMarketing Managementknowledge and skillsJ. Paul Peter, James H. Donnelly Jr.11. ed.New YorkMcGraw-Hill2013XVII, 796 p.ill.25 cmMarketingBNCF658.8PETER,J. Paul80484DONNELLY,James H.80485ITsalbcISBD990005823560203316658.8 PET 3 a22520 Ing.658.800314209658.8 PET 321521 Ing.658.800314212BKECOFIORELLA9020130402USA011148FIORELLA9020130402USA011154FIORELLA9020130402USA011156Marketing Management1088295UNISA