01152nam0-2200385---450 99000575594020331620190403125025.0000575594USA01000575594(ALEPH)000575594USA0100057559420080305e19841978|||y0itaa50------bafrefr0 00|||<<Les >> chemins de la persuasionle mode d'influence des media et de la publicité sur les comportementsJean-Noel KapfererParisDunodc1978stampa 1984)349 p.ill.24 cm.Marketing2001MarketingPUBBLICITA'ASPETTI SOCIALIFPARIS659.1042KAPFERER,Jean-MNoel615821ITSA20111219990005755940203316Dipar.to di Filosofia - SalernoDFCC 659.1042 KAP2709 FILCC 659.1042 KAP2709 FILBKFIL20121027USA01152620121027USA011615Chemins de la persuasion1082724UNISASA0024998