01572nam0-22004571i-450-99000554803020331620080625120000.0000554803USA01000554803(ALEPH)000554803USA0100055480320071102d2005-------|0enac50------baengGB|||| |||||Bayesian statistics and marketingPeter E. Rossi, Greg M. Allenby, Robert McCullochChichesterWileyc2005X, 348 p.ill.25 cm.Wiley series in probability and statistics2001Wiley series in probability and statisticsMarketingModelli matematiciFIRicerche di mercatoModelli matematiciFITeoria delle decisioniApplicazioni al marketingFIChichester658.83015118Ricerca di mercato. Modelli matematici21ROSSI,Peter614482MCCULLOCH,Robert614483ALLENBY,Greg M.503491John Wiley & Sons, IncITSOL20120104990005548030203316DIP.TO SCIENZE ECONOMICHE - (SA)DS 600 658.83015118 ROS14342 DISESDIP.TO SCIENZE ECONOMICHE - (SA)DS2007 1F 20071102600 658.83015118 ROS14342 DISESBKDISES20121027USA01153320121027USA011613Bayesian statistics and marketing1130929UNISAUSA17393