01334nam--2200349---450-99000351742020331620110330113045.088-14-15383-3000351742USA01000351742(ALEPH)000351742USA0100035174220110330d2010----km-y0itay50------baengIT||||||||001yyScientific communications strategy and the value creation in pharmaceutical firmsdynamics and evolution trends in Italian marketAscensionato Raffaello CarnàMilanoGiuffrè201027 p.24 cmSeries of paperUniversity of Milano-Bicocca, Department of management & business administration102001Series of paperUniversity of Milano-Bicocca, Department of management & business administration10Industria farmaceuticaGestioneBNCF338.476151CARNÀ,Ascensionato Raffaello609754ITsalbcISBD990003517420203316XXXII.MISC. 8168108 G.XXXII.MISC.00165774BKECOCHIARA9020110330USA011130Scientific communications strategy and the value creation in pharmaceutical firms1114963UNISA