01013nam--2200373---450-99000323689020331620090506133656.0000323689USA01000323689(ALEPH)000323689USA0100032368920090506d1971----km-y0itay50------baengUS||||||||001yyBasic marketinga managerial approachE. Jerome McCarthy4. ed.Homewood (Ill.)R. D. Irwin1971XIX, 884 p.24 cm20012001001-------2001MarketingGestione658.8McCARTHY,E. Jerome114089ITsalbcISBD990003236890203316658.8 MCC 16478 EC658.800208038BKECORSIAV49020090506USA011335RSIAV49020090506USA011336Basic marketing421894UNISA