00989nam--2200361---450-99000323488020331620090505121638.0000323488USA01000323488(ALEPH)000323488USA0100032348820090505d1971----km-y0itay50------baengUS||||||||001yyBasic marketinga strategic systems approachGeorge D. DowningColumbus (Ohio)Merrillc1971XI434 p.26 cm20012001001-------2001MarketingBNCF658.8DOWNING,George D.369033ITsalbcISBD990003234880203316658.8 DOW 128431 EC658.800191350BKECORSIAV49020090505USA011214RSIAV49020090505USA011216Basic marketing1013723UNISA