01418nam--2200445---450-99000318002020331620090326132643.0978-88-386-6452-6000318002USA01000318002(ALEPH)000318002USA0100031800220081203d2008----km-y0itay0103----baitaIT||||||||001yyMarket-driven managementmarketing strategico e operativoJean-Jacques Lambincon la collaborazione di Emanuela Tesser5. ed.Milano [etc.]MacGraw-Hillcopyr. 2008XXVI, 597 p.26 cm20012001Market-driven management24195001-------2001Marketing strategico e operativoMarketingBNCF658.8LAMBIN,Jean-Jacques79664TESSER,EmanuelaITsalbcISBD990003180020203316658.8 LAM 117260 EC.658.8 LAM00183681658.8 LAM 1a17261 EC.658.8 LAM00183682658.8 LAM 1b17262 EC.658.8 LAM00183686BKECOFIORELLA9020081203USA010943FIORELLA9020081203USA010943PATRY9020090326USA011326Market-driven management24195UNISA