01093nam--2200385---450-99000317147020331620081107131722.0978-0-7506-8386-9000317147USA01000317147(ALEPH)000317147USA0100031714720081107d2007----km-y0itay50------baengNL||||||||001yyMarketing planshow to prepare them, how to use themMalcom McDonald6th ed.Amsterdam [etc.]Butterworth-Heinemanncopyr. 2007XVII, 675 p.ill.24 cmInclude appendici, esercitazioni ed indice (p. 667-675)20012001001-------2001MarketingPianificazione658.8McDONALD,Malcolm117340ITsalbcISBD990003171470203316P08 2209DISTRABKDISTRADISTRA29020081107USA011317Marketing plans48078UNISA