01264nam--2200409---450-99000313479020331620080731185320.00-13-047119-4000313479USA01000313479(ALEPH)000313479USA0100031347920080731d2004----km-y0itay50------baengUS||||||||001yyThere's no business that's not show businessmarketing in an experience cultureBernd H. Schmitt, David L. Rogers, Karen VrotsosUpper Saddle River, N.J.Financial Times/Prentice Hallcopyr. 2004XXXIII, 279 p.ill.24 cmMarketingIndice: p. 271-2792001Marketing2001001-------2001Spettacoli-impiego nel marketing659.152SCHMITT,Bernd H.274203ROGERS,David L.13895VROTSOS,Karen601900ITsalbcISBD990003134790203316P08 2161DISTRABKDISTRADISTRA29020080731USA011853There's no business that's not show business1016816UNISA