01108nam--2200373---450-99000313412020331620080730141037.00-684-85423-6000313412USA01000313412(ALEPH)000313412USA0100031341220080730d1999----km-y0itay50------baengUS||||||||001yyExperiential marketinghow to get customers to sense, feel, think, act and relate to your company and brandsBernd H. SchmittNew YorkThe Free Presscopyr. 1999XIX, 280 p.ill.24 cmIndice: p. 271-28020012001001-------2001Uso dei marchi di fabbricaPromozione delle vendite658.827SCHMITT,Bernd. H.274203ITsalbcISBD990003134120203316P08 2155DISTRABKDISTRADISTRA29020080730USA011410Experiential marketing1016781UNISA