01198nam--2200421---450-99000313219020331620080725121156.00-7506-6727-3000313219USA01000313219(ALEPH)000313219USA0100031321920080725d2006----km-y0itay50------baengGB||||||||001yyMarketing due diligencereconnecting strategy to share priceMalcom McDonald, Brian Smith, Keith WardAmsterdam [etc.]Elsevier Butterworth-Heinemanncopyr. 2006XV, 238 p.ill.25 cmBibl. ed indice: p. 229-23820012001001-------2001AziendeValutazioneMarketingProgrammazione657.73658.8McDONALD,MalcolmSMITH,BrianWARD,KeithITsalbcISBD990003132190203316P08 2146DISTRABKDISTRADISTRA29020080725USA011211Marketing due diligence1016896UNISA