01169nam--2200397---450-99000309767020331620080417162111.00-684-82655-0000309767USA01000309767(ALEPH)000309767USA0100030976720080417d1997----km-y0itay50------baengUS||||||||001yyMarketing aesteticsthe strategic management of brands, identity and imageBernd Schmitt, Alex Simonsonforeword by Tom PetersNew YorkFree Presscopyr. 1997XIV, 345 p.ill.24 cmIndice: p. 331-34320012001001-------2001Immagine aziendaleMarchi di fabbrica e di commercio658.827SCHMITT,Bernd601176SIMONSON,Alex601177PETERS,TomITsalbcISBD990003097670203316P08 2111DISTRABKDISTRADISTRA29020080417USA011621Marketing aestetics1019230UNISA