01185nam--2200397---450-99000308986020331620080401162033.088-238-3081-8000308986USA01000308986(ALEPH)000308986USA0100030898620080401d2005----km-y0itay50------baitaIT||||||||001yy<<La>> gestione del brandstrategie e sviluppoKevin Lane Keller, Bruno Busacca, Maria Carmela OstilioMilanoEGEAcopyr. 2005XX, 587 p.ill.24 cmTrad. di Margherita Nahum20012001Strategic brand management26563001-------2001Marchi di fabbrica e di commercio658.827KELLER,Kevin Lane295857BUSACCA,Bruno437323OSTILIO,Maria Carmela373835ITsalbcISBD990003089860203316P08 2104DISTRABKDISTRADISTRA29020080401USA011620Strategic brand management26563UNISA