01165cam--2200385---450 99000304388020331620171212101319.00-7506-5938-6000304388USA01000304388(ALEPH)000304388USA0100030438820080109d2013----km-y0itay50------baengGB||||||||001yyStrategic marketing managementplanning, implementation and controlRichard M.S. Wilson and Colin Gilligan3. edLondonNew yorkRoutledge2013XII, 867 p.ill.28 cmIn copertina: The Chartered Institute of MarketingRicerche di mercatoBNCF658.83WILSON,Richard M. S.107595GILLIGAN,Colin115804ITsalbcISBD990003043880203316P10 878DISTRA658.83 WIL22070 EC.658.83 WIL407243BKDISTRAECODISTRA29020080109USA011118Strategic marketing management1021307UNISA