01173nam--2200385---450-99000282424020331620081211150452.088-7303-742-9000282424USA01000282424(ALEPH)000282424USA0100028242420061009d2002----km-y0itay50------baitaIT||||||||001yyDirect & Database marketingAlan TappEdizione italiana a cura di Cristina ZilianiMilanoAPOGEOc 2002XVII, 389 p.23 cm20012001Principles of Direct and Database Marketing15803001-------2001MarketingImpiego di internet658.800TAPP,Alan557047ZILIANI,CristinaITsalbcISBD990002824240203316658.800 TAP 1 (IRA 15 199)14331 ECOIRA 1500118702BKECOFIORELLA9020061009USA011048RSIAV19020081211USA011504Principles of Direct and Database Marketing15803UNISA