01206nam--2200409---450-99000280451020331620100412124003.088-453-0848-0000280451USA01000280451(ALEPH)000280451USA0100028045120060831d2005----km-y0itay0103----baitaIT||||||||001yyStrategia oceano bluvincere senza competereW. Chan Kim, Renee Mauborgneprefazione di Alessandro Di FioreMilanoETASc. 2005XXIII, 254 p.22 cmManagementIn cop.: Bestseller mondiale tradotto in 25 lingue2001Management2001Blue ocean strategy16451001-------2001Marketing658.8KIM,W. Chan594582MAUBORGNE,Renee430723ITsalbcISBD990002804510203316P10 769DISTRABKDISTRADISTRA21020060831USA011239DISTRA29020100412USA011240Blue ocean strategy16451UNISA