01063nam--2200385---450-99000280171020331620060828120409.00030225191000280171USA01000280171(ALEPH)000280171USA0100028017120060828d1999----km-y0itay0103----baengUS||||||||001yyManaging services marketingtext and readingsJohn E. G. Bateson, K. Douglas Hoffman4. edChicagoThe Dryden pressc1999XXVI, 471 p.29 cm20012001001-------2001Aziende di serviziGestione658.8BATESON,John E. G.147404HOFFMAN,K. Douglas147405ITsalbcISBD990002801710203316P10 748DISTRABKDISTRADISTRA21020060828USA011204Managing services marketing16479UNISA