01052cam0-2200385---450-99000280018020331620060824112807.00077092279000280018USA01000280018(ALEPH)000280018USA0100028001820060824d1997----|||a0itay0103----baitaIT001yyStrategic marketing managementJean-Jacques LambinLondonMcGraw-Hillc1997XIV, 692 p.24 cm2001_2001<<Le>> marketing strategique15035MarketingVenditeOrganizzazioneRicerche di mercato658.8LAMBIN,Jean-Jacques79664ITSALBCISBD990002800180203316P10 740DISTRABKDISTRADISTRA21020060824USA011128PATRY9020110411USA011512Marketing stratégique15035UNISA