01018nam--2200361---450-99000279869020331620060821121546.00444410748000279869USA01000279869(ALEPH)000279869USA0100027986920060821d1973----km-y0itay0103----baengNL||||||||001yyAdvertising planningmathematical models in advertising media planningDennis H. GenschAmsterdam [etc.]Elsevier scientific1973IX, 176 p.24 cm20012001001-------2001PubblicitàModelli matematiciStudi658.8.012.12GENSCH,Dennis H.594455ITsalbcISBD990002798690203316P08 1220DISTRABKDISTRADISTRA21020060821USA011215Advertising planning995451UNISA