01083nam--2200385---450-99000279533020331620060731152401.00-13-015249-8000279533USA01000279533(ALEPH)000279533USA0100027953320060731d1989----km-y0itay0103----baengUSa|||||||001yyAdvertisingprinciples and practiceWilliam Wells, John Burnett, Sandra MoriartyEnglewood CliffsPrentice Hallc1989XXXIX, 614 p.ill. (some col.)29 cm20012001001-------2001Pubblicitàprincipi e metodi659.1WELLS,William594397BURNETT,John123537MORIARTY,Sandra594398ITsalbcISBD990002795330203316P10 718DISTRABKDISTRADISTRA19020060731USA011524Advertising995671UNISA