01071nam--2200373---450-99000279530020331620060731150221.09-237-1199-8000279530USA01000279530(ALEPH)000279530USA0100027953020060731d1974----km-y0itay0103----baengNL||||||||001yy<<A>> investigation of brand choice processes[By] B. Wierengaforeword by M. T. G. MeulenbergRotterdamRotterdam University Press1974XIII, 256 p.23 cm20012001001-------2001Consumatorimodelli matematici658.8WIERENGA,Berend572008MEULENBERG,M. T. G.ITsalbcISBD990002795300203316P08 1198DISTRABKDISTRADISTRA19020060731USA011502Investigation of brand choice processes995673UNISA