01151nam--2200385---450-99000279467020331620060731100240.00-9600352-4-9000279467USA01000279467(ALEPH)000279467USA0100027946720060731d1974----km-y0itay0103----baengUS||||||||001yyDynamic competitive strategy & product life cycles[by] Chester R. WassonRev. ed.St. CharlesChallenge Booksc1974VI, 311 p.24 cmPublished in 1971 under title: Product management: product life cycles and competitive marketing strategy20012001001-------2001Produzionegestione658.5WASSON,Chester R.107215ITsalbcISBD990002794670203316P08 1149DISTRABKDISTRADISTRA19020060731USA011002Dynamic competitive strategy & product life cycles995707UNISA