01090nam--2200385---450-99000279465020331620060731095333.00-471-98126-5000279465USA01000279465(ALEPH)000279465USA0100027946520060731d1979----km-y0itay0103----baengUS||||||||001yyConsumer behaviorbasic findings and management implicationsGerald Zaltman, Melanie WallendorfNew YorkWileyc1979XIV, 567 p.24 cmTheories in marketing series2001Theories in marketing series2001001-------2001Consumatori658.8ZALTMAN,Gerald107194WALLENDORF,Melanie107193ITsalbcISBD990002794650203316P08 1147DISTRABKDISTRADISTRA19020060731USA010953Consumer behavior995714UNISA