01180nam--2200397---450-99000279460020331620060731091950.00-471-03021-X000279460USA01000279460(ALEPH)000279460USA0100027946020060731d1979----km-y0itay0103----baengUS||||||||001yyReadings in consumer behaviorindividuals, groups and organizationsedited by Melanie Wallendorf, Gerald ZaltmanNew YorkWileyc1979XVII, 473 p.24 cmTheories in marketing series2001Theories in marketing series2001001-------2001ConsumatoriprotezioneStati Uniti658.8WALLENDORF,MelanieZALTMAN,GeraldITsalbcISBD990002794600203316P08 1139DISTRABKDISTRADISTRA19020060731USA010919DISTRA19020060731USA010919Readings in consumer behavior995711UNISA