00975nam--2200349---450-99000279277020331620060727102943.00137878052000279277USA01000279277(ALEPH)000279277USA0100027927720060727d1989----km-y0itay0103----baengUS||||||||001yySales promotion managementJohn A. QuelchEnglewood Cliffs (NJ)Prentice Hallc1989XI, 350 p.24 cmPrentice-Hall series in marketing2001Prentice-Hall series in marketing2001001-------2001QUELCH,John A.286067ITsalbcISBD990002792770203316P08 983DISTRABKDISTRADISTRA21020060727USA011029Sales promotion management996117UNISA