01063nam--2200361---450-99000278977020331620060725112247.00471046345000278977USA01000278977(ALEPH)000278977USA0100027897720060725d1980----km-y0itay0103----baengUS||||||||001yyDeveloping new products and repositioning mature brandsa risk-reduction system that produces investment alternativesEugene J. CafarelliNew YorkWileyc1980xii, 253 p.23 cm20012001001-------2001Aziendeprogrammazione658.5CAFARELLI,Eugene J.108745ITsalbcISBD990002789770203316P08 736DISTRABKDISTRADISTRA21020060725USA011122Developing new products and repositioning mature brands996193UNISA