01038nam--2200385---450-99000278712020331620060721140214.00-13-701664-6000278712USA01000278712(ALEPH)000278712USA0100027871220060721d1983----km-y0itay0103----baengUS||||||||001yyPrinciples of marketingPhilip Kotler2nd ed.Englewood CliffsPrentice-Hallc1983XXIV, 676 p.25 cmPrentice-Hall series in marketing2001Prentice-Hall series in marketing2001001-------2001Marketing658.8KOTLER,Philip34994ITsalbcISBD990002787120203316P10 668DISTRABKDISTRADISTRA19020060721USA011402Principles of marketing996359UNISA