00955nam--2200361---450-99000278702020331620060721130716.00538195703000278702USA01000278702(ALEPH)000278702USA0100027870220060721d1975----km-y0itay0103----baengUS||||||||001yyAdvertisingplanning, implementation, and controlDavid W. NylenCincinnatiSouth-Western Pub. Co.c1975viii, 598 p.ill.24 cm20012001001-------2001Pubblicità659.1NYLEN,David W.594216ITsalbcISBD990002787020203316P08 508DISTRABKDISTRADISTRA21020060721USA011307Advertising996349UNISA