01113nam--2200385---450-99000278503020331620060719142004.00-07-911577-2000278503USA01000278503(ALEPH)000278503USA0100027850320060719d1993----km-y0itay0103----baengUS||||||||001yyMarketing challengescases and exercises[edited by] Christopher H. Lovelock, Charles B. WeinbergNew YorkMcGraw-Hillc1993XXXIX, 628 p.25 cmMcGraw-Hill series in marketing2001McGraw-Hill series in marketing2001001-------2001Marketingcasi studio658.8LOVELOCK,Christopher H.WEINBERG,Charles B.ITsalbcISBD990002785030203316P10 605DISTRABKDISTRADISTRA19020060719USA011420Marketing challenges996541UNISA