01000nam--2200373---450-99000278502020331620060719141401.00-13-214784-X000278502USA01000278502(ALEPH)000278502USA0100027850220060719d1989----km-y0itay0103----baengUS||||||||001yyDirect marketing managementMary Lou Roberts, Paul D. BergerEnglewood CliffPrentice Hallc1989XXII, 501 p.25 cm20012001001-------2001Marketing658.8ROBERTS,Mary Lou460495BERGER,Paul D.594156ITsalbcISBD990002785020203316P10 604DISTRABKDISTRADISTRA19020060719USA011414Direct marketing management996540UNISA