00977nam--2200373---450-99000278500020331620060719140911.00-03-088518-3000278500USA01000278500(ALEPH)000278500USA0100027850020060719d1974----km-y0itay0103----baengUS||||||||001yyContemporary marketingLouis E.Boone, David L.KurtzHinsdaleDryden Pressc1974XVIII, 490 p.25 cm20012001001-------2001Marketing658.8BOONE,Louis E.567249KURTZ,David L.115577ITsalbcISBD990002785000203316P10 603DISTRABKDISTRADISTRA19020060719USA011409Contemporary marketing996542UNISA