01049nam--2200373---450-99000278499020331620060719140330.00-333-23245-3000278499USA01000278499(ALEPH)000278499USA0100027849920060719d1978----km-y0itay0103----baengGB||||||||001yyPublic relations for marketing managementFrank JefkinsLondonMacmillan1978X, 182 p.22 cmMacmillan studies in marketing management2001Macmillan studies in marketing management2001001-------2001Marketing658.8JEFKINS,Frank594154ITsalbcISBD990002784990203316P10 602DISTRABKDISTRADISTRA19020060719USA011403Public relations for marketing management996545UNISA