00974nam--2200361---450-99000278383020331620060718140546.00-7619-5876-2000278383USA01000278383(ALEPH)000278383USA0100027838320060718d1998----km-y0itay0103----baengGB||||||||001yyMarketing strategythe challenge of the external environmentDavid MercerLondonSageOpen University Business School1998VIII, 325 p.25 cm20012001001-------2001Marketing658.8MERCER,David150148ITsalbcISBD990002783830203316P10 590DISTRABKDISTRADISTRA19020060718USA011405Marketing strategy996491UNISA