01035nam--2200361---450-99000275996020331620060616120454.0000275996USA01000275996(ALEPH)000275996USA0100027599620060616d1979----km-y0itay0103----baengUS||||||||001yy<<An>> information processing theory of consumer choiceJames R. BettmanReading Mass.Addison-Wesleyc1979XIV, 402 p.24 cmAdvances in marketing2001Advances in marketing2001001-------2001ConsumatoriStati Uniti658.3BETTMAN,James R.593583ITsalbcISBD990002759960203316P08 71DISTRABKDISTRADISTRA21020060616USA011204Information processing theory of consumer choice998070UNISA