01047nam--2200361---450-99000239341020331620050713145417.00-07-135916-8000239341USA01000239341(ALEPH)000239341USA0100023934120050203h--------km-y0itay0103----baengUS||||||||001yyPositioning: the battle for your mindAl Ries, Jack Trout20. anniversary editionNew York [etc.]McGraw-Hillcopyr. 2001XII, 246 p.21x20 cmPubblicità659.1RIES,Al107413TROUT,Jack89408ITsalbcISBD990002393410203316IV.1. 641(XV I 399)11407 E.C.XV I00087488BKUMAMARIASEN9020050203USA011832COPAT79020050713USA011454Positioning: the battle for your mind1064794UNISA