00959nam--2200349---450-99000236324020331620090123153655.0000236324USA01000236324(ALEPH)000236324USA0100023632420050117d1971----km-y0itay0103----baengGB||||||||001yyNew essays in marketing theoryedited by George FiskBostonAllyn and Bacon1971XII, 460 p.23 cm20012001001-------2001658.8FISK,GeorgeITsalbcISBD990002363240203316658.8 NEW 1 (IRA 9 148)27827 E.C.IRA 900010738BKECOSIAV71020050117USA010932RSIAV39020090123USA011536New essays in marketing theory1063181UNISA