01017nam--2200373---450-99000235917020331620090121180520.0000235917USA01000235917(ALEPH)000235917USA0100023591720050113d1972----km-y0itay0103----baengUS||||||||001yyStrategic MarketingNew YorkHolt Rinebart and Wiston1972548 p.21 cm20012001001-------2001658.8KOLLAT,David T.369091BLACKWELL,Roger D.89502ROBESON,James F.571493ITsalbcISBD990002359170203316658.8 KOL 1 (IRA 9 4)27841 E.C.IRA 900011764BKECOSIAV61020050113USA011704RSIAV39020090121USA011805Strategic Marketing1063120UNISA