00978nam--2200349---450-99000234276020331620090128094924.0000234276USA01000234276(ALEPH)000234276USA0100023427620050110d1971----km-y0itay0103----baengUS||||||||001yy<<The>> management of advertisingJulian L. SimonEnglewood CliffsPrentice-Hall1971XII, 287 p.23 cm20012001001-------2001658.4SIMON,Julian Lincoln249976ITsalbcISBD990002342760203316658.4 SIM 3 (IRA 9 99)28429 E.C.IRA 9 9900012075BKECOSIAV31020050110USA010940RSIAV29020090128USA010949Management of advertising1062293UNISA