00901nam--2200313---450-99000234185020331620090128092919.0000234185USA01000234185(ALEPH)000234185USA0100023418520050107d1972----km-y0itay0103----baengNL||||||||001yy<<The>> economics of advertisingRichard SchmalenseeAmsterdam [etc.]North-Holland1972XIII, 312 p.21 cm302.2SCHMALENSEE,Richard121363ITsalbcISBD990002341850203316302.2 SCH 1 (IRA 9 107)12974 E.C.IRA 900012090BKECOSIAV61020050107USA011541RSIAV29020090128USA010929Economics of advertising45289UNISA