01012nam--2200349---450-99000231079020331620090122103816.0000231079USA01000231079(ALEPH)000231079USA0100023107920041228d1969----km-y0itay0103----baengUS||||||||001yyManaging the marketing functionconcepts, analysis and applicationJohn M. RathmellNew York [etc.]J. Wiley and Sons1969XXI, 636 p.23 cm20012001001-------2001658.4RATHMELL,John M.108205ITsalbcISBD990002310790203316658.4 RAT 1 (IRA 9 173)2781 E.C.IRA00011895BKECOSIAV51020041228USA011254RSIAV29020090122USA011038Managing the marketing function431864UNISA