01170nam--2200385---450-99000228276020331620090119115141.0000228276USA01000228276(ALEPH)000228276USA0100022827620041217d1967----km-y0itay0103----baengUS||||||||001yyMarketingthe firm's viewpointSchuyler F. Otteson, William G. Panchar, James M. PattersonNew YorkMacMillan1967XIV, 718 p.25 cm<<The>> Macmillan marketing series2001<<The>> Macmillan marketing series2001001-------2001658.8OTTESON,Schuyler Franklin283945PANSCHAR,William G.283946PATTERSON,James M.283947ITsalbcISBD990002282760203316658.8 OTT 2 (IRA 9 46)4861 E.C.IRA 900011609BKECOSIAV41020041217USA011458RSIAV29020090119USA011151Marketing433124UNISA