00995nam--2200361---450-99000223011020331620090122130006.0000223011USA01000223011(ALEPH)000223011USA0100022301120041201d24-c----km-y0itay0103----baengUS||||||||001yyOn knowing the consumeredited by Joseph W. NewmanNew YorkWiley1967VIII, 248 p.24 cmNew York [etc.]J. Wiley196720012001001-------2001339.4NEWMAN,Joseph W.ITsalbcISBD990002230110203316339.4 ONK 1 (IRA 15 8)11745 E.C.IRA 1500011882BKECOSIAV31020041201USA011623RSIAV29020090122USA011300On knowing the consumer513552UNISA